Privacy Policy

Effective Date: July 14, 2025

The Pregnancy Lounge ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect the information we collect from you when you use our services, including our 4-week antenatal education course, and interact with our website.

1. Information We Collect

We collect various types of information from and about you, including:

  • Personal Identification Information: Name, address, email address, phone number, and date of birth.

  • Health-Related Information (for service delivery): Information relevant to your pregnancy and any specific needs or considerations for the antenatal course, which you voluntarily provide. This is considered sensitive personal data and is treated with the utmost care and confidentiality.

  • Payment Information: Details related to payments for our services (though we typically use secure third-party payment processors, and we do not store your full credit card details).

  • Website Usage Data: Information about your interaction with our website, such as IP address, browser type, pages visited, and time spent on our site. This is collected through cookies and analytics tools.

2. How We Collect Your Information

We collect information from you in the following ways:

  • Directly from You: When you register for our services, enrol in our antenatal course, communicate with us via email or phone.

  • Automatically through Our Website: As you navigate through and interact with our website, we may use automatic data collection technologies to collect certain information about your equipment, Browse actions, and patterns.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Our Services: To deliver our 4-week antenatal education course, communicate with you about your enrolment, provide support, and tailor the course content to your needs where appropriate.

  • To Process Payments: To manage your payments for our services.

  • To Improve Our Services: To understand how our services are used and to improve the quality and relevance of our antenatal course and other offerings.

  • To Communicate with You: To send you important updates, announcements, and information related to your enrolment or enquiries.

  • For Internal Operations: For data analysis, identifying usage trends, and determining the effectiveness of our promotional campaigns.

  • Website Functionality and Analytics: To ensure our website functions correctly, to understand website traffic, and to analyse user behaviour through cookies and analytics tools to enhance your online experience.

4. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Specifically, customer data collected for the use of our services, including the 4-week antenatal education course, will be kept for a period of one (1) year from the completion of the course or the cessation of services, whichever is later. After this period, your data will be securely deleted or anonymised.

5. Cookies and Analytics

Our website uses "cookies" and similar analytics technologies to enhance your Browse experience and to collect information about how you use our site.

  • Cookies: Cookies are small text files placed on your device to collect standard Internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technology.

  • Analytics: We use analytics services to help us understand how users engage with our website. These tools collect information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from these analytics services only to improve this site and our services.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

6. Disclosure of Your Information

We may disclose your personal information to:

  • Service Providers: Third-party vendors and service providers who assist us in providing our services, such as payment processors, IT support, and website hosting. These third parties are obligated to protect your information and use it only for the purposes for which we disclose it to them.

  • Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to (a) comply with a legal obligation, (b) protect and defend the rights or property of The Pregnancy Lounge, (c) act in urgent circumstances to protect the personal safety of users of the service or the public, or (d) protect against legal liability.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.

We will never sell, rent, or lease your personal information to third parties for their marketing purposes.

7. Data Security

We have implemented appropriate technical and organisational measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration, and disclosure. We will be storing your information within Microsoft OneDrive. OneDrive is a cloud storage service provided by Microsoft, widely recognised for its robust infrastructure and comprehensive security features. This means your data will be securely housed in Microsoft's state-of-the-art data centres, rather than on our local servers. However, the transmission of information via the internet is not completely secure, and we cannot guarantee the security of your personal information transmitted to our website. Any transmission of personal information is at your own risk.

8. Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal data:

  • The right to access: You have the right to request copies of your personal data.

  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

  • The right to erasure: You have the right to request that we erase your personal data, under certain conditions.

  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.

  • The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.

  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at thepregnancylounge@outlook.com.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: thepregnancylounge@outlook.com

Phone: 07427 984897